Fitness Facility Management Course
The Fitness Facility Management course is designed to cover key areas of facility management, including strategy, operations, human resources, training, marketing, and health and safety.
Participants will learn how to develop a comprehensive facility management strategy, manage facility operations, and handle employee recruitment, training, and performance management.
The course also covers marketing strategies to attract and retain clients, as well as health and safety regulations to ensure the safety of clients and employees.
The primary goal of this course is to equip individuals with the necessary knowledge and skills to effectively manage a fitness facility.
Course Outline
MODULE 1: STRATEGY
- Chapter 1: Creating a strategy
- Mission, Vision, Values
- Value proposition
- PESTEL analysis
- Blue ocean strategy
MODULE 2: OPERATIONS
- Chapter 2: Processes & process map
- Documenting processes
- Coherence between strategy and operations
- Process map
- Process that should be in place
- Chapter 3: Managing the fitness department
- Fitness Instruction
- Personal Training
- Internal Fitness Audit
- Group Exercise classes and timetable
- Chapter 4: Managing the reception & sales departments
- Reception
- Customer service
- Sales
- Chapter 5: Other departments
- Maintenance
- Accounting & Finance
- Quality
- Marketing
MODULE 3: HUMAN RESOURCE MANAGEMENT
- Chapter 6: Leadership
- Recognizing the Importance of Leaders and Managers
- Exploring Management and Leadership Theory
- Acknowledging the Difference Between Managing and Leading
- Struggling as a Manager: Pitfalls to Avoid
- Succeeding as a Manager: A Strategy to Manage Talent
- Level 5 leadership
- Chapter 7: Job Analysis
- Understanding organizational design
- Writing job descriptions
- Creating an organizational chart
- Chapter 8: Recruitment & Selection
- Creating a recruitment selection process
- Designing job interviews
- Hire for attitude train for skills?
- Chapter 9: Training and Developing
- Creating a yearly training program
- Outside resources for training and development
- Assessment of training outcomes
- Chapter 10: Managing Staff Performance
- Role of the manager in staff performance
- Steps in managing performance
- Employee termination
- Chapter 11: Developing a Compensation Program
- Forms of compensation
- Compensation and management
- Compensation program basics
- Performance-based pay
MODULE 4: MARKETING & SELLING
- Chapter 12: Digital Marketing
- Understanding your audience
- Create a digital marketing strategy
- Chapter 13: Other Marketing ideas
- Events
- International Days
- Competitions
- Chapter 14: Sales
- Sales Process
- Pricing and Budgeting
- Customer Service
MODULE 5: ACCOUNTING & FINANCE
- Chapter 15: Accounting & Finance 101
- Financial Statements
- Financial Ratios
- Feasibility study
MODULE 6: FACILITY & EQUIPMENT
- Chapter 16: Facility Design, Management, and Equipment
- Risk management
- Facility design
- Choice of equipment
Download Course Syllabus